How does it work?
WE KNOW YOU'RE WONDERING,
LET US EXPLAIN
The Process.
The collaboration unfolds in four clear phases, designed to be as seamless and flexible as possible. Our team of specialist creatives handles the bulk of the work, while you choose the level of involvement that suits you best.
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We partner with you to showcase your brand through something truly innovative and exciting. With our expertise, you can either take an active role in shaping every detail or sit back and watch as we craft a project that fully embodies your brand identity, with regular approvals at every stage.
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"The House of Resme serves as a creative canvas, offering designers the opportunity to explore and reinterpret bridalwear through their own aesthetic lens."
PHASES
TEAM OF RESME CREATIVES WORK WITH THE BRAND TO CREATE THE COUTURE GARMENT.
OUR MARKETING SPECIALISTS DEVELOP AESTHETIC & THEME FOR LAUNCH.
HOUSE OF RESME RELEASES EDITORIAL CONTENT AND HOSTS PRESS EVENT TO SHOWCASE THE COLLABORATION.
THE HOUSE HOSTS AN EXCLUSIVE AUCTION TO SELL THE GARMENT.
04
COUTURE CELEBRATION
THE HOUSE MEETS THE DESIGNER.
TEAM OF RESME CREATIVES WORK WITH THE BRAND TO CREATE THE COUTURE GARMENT.
The collaboration begins with an introductory meeting where the House of Resme meets the designer. During this stage, we present our team of specialist creatives and open a dialogue to understand the collaborating designer’s vision and goals for the project. Together, we discuss initial ideas and begin shaping a plan for the creation of the garment.
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The House of Resme serves as a creative canvas, offering designers the opportunity to explore and reinterpret bridalwear through their own aesthetic lens. Our role is to advise and support throughout the process - guiding the use of ethical and sustainable practices while integrating historic and culturally significant crafting techniques that align with our house’s philosophy.
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From these conversations, the we begin developing sketches, which lead to the careful selection of fabrics, embellishments, and other materials. Over the following weeks, the garment takes shape as our specialist sewers and expert creatives work meticulously to bring the vision to life. The process culminates in final fittings and detailed alterations, ensuring the piece embodies both the collaborating brand's identity and the house’s ethos. The collaboration concludes with a final meeting to approve the completed couture garment - a celebration of shared creativity and craftsmanship.
AESTHETIC COLLABORATION.
OUR MARKETING SPECIALISTS DEVELOP AESTHETIC & THEME FOR LAUNCH.
The second phase brings in our team of marketing and branding specialists, who focus on capturing the essence of the collaboration and shaping a cohesive aesthetic for its launch. During this stage, the team conceptualises and proposes a complete visual and experiential identity, ensuring that every element reflects the combined DNA of the House and the collaborating designer. This includes the development of curated events, distinctive branding elements, editorial concepts, and targeted advertising strategies.
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The event spaces of the House are reimagined to fully embody the merged aesthetics, with decor, lighting, and ambience tailored to enhance the narrative of the collaboration. Every detail is carefully considered, from bespoke menus and thoughtfully designed PR packages to immersive activities that engage guests during the launch party. The result is an event experience that not only showcases the garment but also builds anticipation, generates public excitement, and celebrates the creative synergy behind the partnership.
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LAUNCHING THE GARMENT
HOUSE OF RESME RELEASES EDITORIAL CONTENT & HOSTS EVENT TO SHOWCASE THE COLLABORATION & THE GARMENT.
Phase three focuses on the release of editorial content and the amplification of the collaboration through strategic media exposure. This stage involves the rollout of high-impact visuals across multiple platforms, from magazine spreads and social media campaigns to street advertisements and billboards. Our well-connected PR and marketing team ensures the collaboration gains widespread attention, building excitement and heightening anticipation in the lead-up to the garment’s auction.
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Following the media push, the House hosts an exclusive PR event to officially celebrate the collaboration. Completely bespoke and meticulously curated, the event is attended by an invite-only guest list of high-profile social media personalities, celebrities, and influential figures in the fashion industry. Guests experience an evening of drinks, food, and fashion, immersed in an atmosphere designed to reflect the identity of the collaboration in every detail. Press coverage further amplifies the event, capturing its essence and showcasing the couture garment at the heart of the partnership. Every element - from the ambience to the guest experience - is crafted to be visually striking and media-ready, ensuring the event not only celebrates the collaboration but also builds anticipation ahead of the auction.
COUTURE CELEBRATION.
THE HOUSE HOSTS AN AUCTION TO SELL THE GARMENT.
Finally, the collaboration concludes with an exclusive auction, held as a grand finale on the last Saturday of the season. This highly anticipated event is meticulously curated to maintain the momentum built throughout the previous phases. High-profile fashion figures, collectors, and interested buyers travel to the House to participate in the bidding for the couture garment. The evening unfolds as both an auction and a celebration, honoring the creativity, craftsmanship, and partnership that defined the project. The sale of the piece marks not only the culmination of the collaboration but also its success in uniting artistry and innovation.
​HOPE MACAULAY
HOPE MACAULAY
